Job Title: Social Media Manager

About the Role

The Social Media Manager is responsible for planning, managing, and executing social media strategies that strengthen brand presence, increase engagement, and support business growth. This role requires creativity, strategic thinking, and strong communication skills, along with hands-on experience in content planning and performance analysis.

Key Responsibilities

1. Social Media Strategy & Planning

• Develop and execute social media strategies aligned with brand and marketing objectives.

• Create monthly content calendars across all social platforms.

• Identify trends, content opportunities, and audience insights.

2. Content Management

• Manage daily social media posting, scheduling, and publishing.

• Coordinate with designers, video editors, and content writers to produce engaging content.

• Ensure content tone, messaging, and visuals align with brand guidelines.

3. Community Management

• Monitor and respond to comments, messages, and inquiries professionally and promptly.

• Manage online reputation and audience interactions.

• Escalate leads and customer inquiries to the relevant teams.

4. Platform Optimization

• Optimize content for different platforms (Instagram, TikTok, LinkedIn, Snapchat, X, Facebook).

• Follow platform best practices for reach, engagement, and growth.

• Track algorithm changes and social media trends.

5. Analytics & Reporting

• Monitor performance metrics (engagement, reach, followers, clicks).

• Prepare monthly reports with insights and improvement recommendations.

• Adjust strategy based on data and performance results.

6. Collaboration & Campaign Support

• Work closely with marketing, design, and paid ads teams.

• Support campaign launches, promotions, and influencer collaborations.

• Participate in brainstorming and content ideation sessions.

What We Offer

• Hands-on role with creative ownership.

• Opportunity to work with diverse industries and brands.

• Supportive, fast-paced team environment.

• Competitive salary and performance-based growth.