Job Title: Senior SEO Specialist

About the Role

The Senior SEO Specialist will lead all search engine optimization initiatives across MilaKnight’s client portfolio, ensuring high-quality organic visibility, traffic growth, and measurable ROI. This role requires a strategic thinker with deep technical expertise, strong analytical skills, and the ability to drive full SEO cycles—from audits to execution to reporting.

Key Responsibilities

1. SEO Strategy & Planning

• Develop and execute comprehensive SEO strategies aligned with client goals (local, regional, and international markets).

• Conduct market, keyword, and competitor research to identify growth opportunities.

• Build SEO roadmaps, KPIs, and performance frameworks.

2. Technical SEO

• Perform advanced technical audits (site speed, indexing, crawling, Core Web Vitals).

• Optimize website architecture, URL structures, internal linking, and schema markup.

• Collaborate with developers to implement technical fixes and enhancements.

3. On-Page Optimization

• Optimize metadata, headers, content structure, and target keywords.

• Review and improve page UX/UI signals that impact ranking (CTR, bounce rate, dwell time).

• Ensure SEO best practices are implemented across all content types.

4. Off-Page SEO & Authority Building

• Plan and manage link-building strategies through high-quality, white-hat methods.

• Identify digital PR opportunities and outreach targets.

• Monitor backlink profiles and remove toxic links when needed.

5. Content Optimization

• Provide SEO guidelines for content writers, designers, and marketing teams.

• Build content clusters, pillar pages, and topical maps.

• Ensure all content supports organic visibility and brand positioning.

6. Analytics & Reporting

• Track, measure, and analyze SEO KPIs using tools such as Google Analytics, Search Console, Semrush, Ahrefs, Screaming Frog, and others.

• Prepare monthly performance reports with insights, gaps, and action plans.

• Present outcomes and recommendations to management and clients.

7. Cross-Team Collaboration

• Work closely with the marketing, design, and web development teams to ensure full SEO integration.

• Support client meetings, pitching, proposals, and technical discussions.

• Train junior team members and contribute to SEO knowledge building within the company.