Job Description
The Senior SEO will be responsible for delivering high-quality SEO services, copywriting, social media strategies, media buying, and training services. Key responsibilities include:
SEO Services
- On-page SEO: Optimizing elements on the website (e.g., titles, meta descriptions, headings, internal links) to improve search rankings.
- Off-page SEO: Building authority through backlinks and brand mentions on external sites.
- Technical SEO: Improving site performance (e.g., page speed, mobile-friendliness, crawlability) to boost search engine indexing.
- Website Auditing and Monitoring: Regular analysis of website performance to identify and resolve SEO or UX issues, ensuring optimal site health and ranking potential.
- Keyword Research: Identifying strategic keywords that align with user intent and attract relevant traffic.
- Keyword Grouping: Organizing keywords into targeted groups to optimize content for specific search queries.
- Competitor Analysis: Studying competitors' SEO and content strategies to identify opportunities and areas for improvement.
Copywriting Services (Arabic/English, others)
- Blogs: Writing engaging, SEO-friendly articles that drive traffic and support the brand’s expertise.
- Website Content: Crafting clear, persuasive content that represents brand messaging.
- Website Content Optimization: Updating existing content to improve readability, SEO performance, and conversions.
- Landing Pages: Creating compelling, conversion-focused pages to encourage specific actions.
- Product Descriptions: Writing concise, persuasive descriptions that highlight product benefits.
- Google Ads / Meta Ads: Crafting ad copy that’s optimized for engagement and conversions.
- Guest Posting (with Links): Writing and publishing content on other sites to increase brand exposure and build backlinks.
- Social Media Content: Writing short, engaging posts tailored to various social platforms.
Social Media
- Social Media Plans and Pillars: Developing a structured approach to content that aligns with brand goals and audience preferences.
- Choosing the Right Hashtags: Researching and selecting relevant hashtags to increase content visibility.
- Writing Text on Image: Crafting concise, impactful text that complements visuals.
- Visual Ideas for Designers: Suggesting creative concepts that align with brand identity and campaign objectives.
Media Buying
- Optimizing Ad Strength: Ensuring ads are engaging and tailored to increase performance on target platforms.
- Keyword Research: Selecting relevant keywords for paid campaigns to reach target audiences effectively.
- Text on Image: Crafting impactful, brief text for image-based ads to capture viewer attention.
- Site Links & Call Outs: Adding site links and call-outs in ads to enhance user engagement and drive clicks.
Training
- Promotional Copywriting Training: Teaching effective ad copywriting techniques that drive engagement and sales.
- SEO Copywriting Training: Training on SEO-focused writing to improve content visibility and ranking.
- Translation Training: Guiding translation techniques for accuracy and cultural relevance.
- Software Training: Providing instruction on specific software tools used in the industry.
Translation Services
- Translation Services: Accurate, culturally relevant translations across languages to communicate brand messages clearly in different markets.
- Each of these services can contribute to a stron