Core Purpose of The Job:

"To provide strategic direction and leadership to the Products and Services department and promote a culture driven by team work, innovation, commitment to customer satisfaction and drive to deliver commercial results.
In addition to defining, managing and delivering the customer life cycle programs and activities to maximize the customer life time value – in terms of revenue as well as profit margin. As well as establishing and conducting roaming agreements with operators, ensuring the consistency and correcting execution of all roaming agreements, fulfilling roaming objectives.

 

Task Complexity:

* Achieve the set targets of all KPIs associated with Products &
Services mission (P&L, subscribers, growth… etc.)
* Planning and administration of the Products and Services'
operating budget.
* Define the Products and Services market inputs & assumptions
for the company’s budget, P&L and marketing plan. As well as
defining the consumer segment’s related strategies and
actions to be integrated with the company’s business plan.
* Manage the pricing portfolio of all consumer-related products
(Tariff Plans, Bundles, Services) and approve the design and
launching aspects of all consumer products and services.
* Monitor the ongoing performance of all implemented consumer
experiences and loyalty programs and take initiatives for
improvement to boost sales and profitability.
* Work with cross functional members to further define the
concept, target segment, needs and leveraging opportunities as
well as factors which need to be researched in depth.
* Lead the development of channel strategy and channel
profitability models.
* Set and optimize proper processes for consumer products’
lifecycle management.
* Develop and execute a base management strategy (including a
retention strategy) to maximize customer lifetime value and
customer base revenue contribution to the overall services
revenue of the company.
* Cross-sell and Up-Sell campaigns e.g. voice-, SMS- and data-
upsell, SMS and data-cross-sell… etc.
* Retention & Churn management e.g. outflow value management,
early churn detection, involuntary churn.
* Define overall churn management strategy and operationally
drive pro-active and reactive retention activities along the
customer lifecycle.
* Define and execute base development programs and revenue
booster initiatives to achieve growth in customer base ARPU
through targeted and segmented offers, campaigns, and pricing;
specifically, data up-sell initiatives, tariff migration
initiatives.
* To improve manage and maintain: (Up-sell and cross-sell
revenue, Outflow value, Retained value, # disconnections &
churn rate, # / % of active customer base, # upgrades or
contract extensions, Invest in Base ROI, Retention ROI, %
product penetration, NPS and Campaigns/ Initiatives ROI).
* Focus on revenue generating Roaming and prioritize the efforts
which support this target.
* Positively support the EBIDTA figures by identifying Roaming
with OPEX reducing impact.
* Co-operation with external parties roaming partners according
to the company official rules and processes.
* Comply with the company targets in terms of Roaming strategic
positioning and revenue generation.