About the Role

You will lead DTX’s paid acquisition strategy, focusing exclusively on performance-driven campaigns that convert enterprise buyers across digital channels.

Key Responsibilities

1. Paid Media Strategy

   • Manage all paid campaigns (LinkedIn Ads, Google Ads, Meta) with direct ROI accountability

   • Develop audience targeting strategies for demand generation

2. Conversion Optimization

   • Implement and optimize landing pages for lead capture

   • A/B test ad creatives and messaging variants

3. Performance Analytics

   • Track and report on CAC, CPL, and pipeline influence

   • Manage conversion tracking and attribution modeling

4. Budget Management

   • Allocate and optimize monthly ad spend across platforms

   • Ensure efficient lead acquisition within target KPIs