•⁠  ⁠Plan, launch, and manage paid media campaigns on platforms such as Meta (Facebook & Instagram), Google Ads, TikTok, Snapchat, and others.
•⁠  ⁠Conduct audience research and build strategic media plans tailored to campaign objectives.
•⁠  ⁠Monitor campaign performance, optimize ads, and manage budgets for maximum ROI.
•⁠  ⁠Analyze performance metrics and create detailed reports to guide decision-making.
•⁠  ⁠Collaborate with creative and content teams to develop ad creatives that convert.
•⁠  ⁠Stay up to date with platform changes, trends, and best practices in digital advertising.
•⁠  ⁠A/B test targeting, ad formats, and creatives to improve campaign performance.