Key Responsibilities:

• End-to-End Management: Plan, launch, and monitor paid campaigns across [List Platforms: e.g., Meta, Google, TikTok].
• Daily Optimization: Conduct regular "health checks" on campaigns to adjust bids, audiences, and creative rotations.
• Performance Reporting: Provide weekly updates on key metrics (CPA, ROAS, CTR) and offer actionable insights on how to improve.
• Creative Direction: Work with our team to identify which visuals and copy are winning and provide "briefs" for new assets needed to beat the control.
• A/B Testing: Design and execute split tests for landing pages, ad copy, and creative formats.