Job Description – Senior Media Buyer
Position Overview

We are looking for a results-driven Senior Media Buyer to plan, launch, optimize, and scale high-performing paid advertising campaigns across multiple digital platforms. The ideal candidate combines analytical thinking with strategic decision-making and has proven experience managing performance marketing campaigns that generate measurable business growth.

This role requires full ownership of campaign performance, budget management, data analysis, testing strategies, and continuous optimization to maximize ROI.

Key Responsibilities
Paid Media Strategy
Develop paid advertising strategies aligned with client business objectives and marketing goals.
Select the appropriate campaign structure, objectives, audiences, and bidding strategies.
Build scalable advertising funnels across multiple platforms.
Plan media budgets and forecast campaign performance.
Campaign Management
Launch, monitor, optimize, and scale campaigns across:
Meta Ads (Facebook & Instagram)
Google Ads
TikTok Ads
LinkedIn Ads (when applicable)
Other advertising platforms as required
Manage multiple client accounts simultaneously while maintaining high performance.
Performance Optimization
Continuously optimize campaigns based on data and KPIs.
Improve ROAS, CPA, CPL, CTR, Conversion Rate, and overall campaign efficiency.
Allocate budgets based on performance and business priorities.
Identify performance bottlenecks and implement corrective actions.
Audience & Funnel Development
Build audience strategies including cold, warm, lookalike, remarketing, and custom audiences.
Develop full-funnel advertising strategies from awareness to conversion.
Collaborate with the creative team to improve ad performance through messaging and creative direction.
Data Analysis & Reporting
Analyze campaign performance using platform analytics and tracking tools.
Generate actionable insights and optimization recommendations.
Prepare clear weekly and monthly performance reports.
Present campaign performance and strategic recommendations to Account Managers and clients.
Testing & Experimentation
Design and execute structured A/B tests.
Test creatives, audiences, placements, bidding strategies, offers, and landing pages.
Scale winning campaigns while maintaining profitability.
Tracking & Technical Setup
Ensure accurate tracking and attribution across campaigns.
Work with developers and technical teams to implement:
Meta Pixel
Conversion API (CAPI)
Google Tag Manager
Google Analytics 4
Google Ads Conversion Tracking
TikTok Pixel
Server-side tracking when applicable
Troubleshoot tracking issues affecting campaign performance.

Required Qualifications
3–5+ years of experience as a Media Buyer or Performance Marketing Specialist within a Digital Marketing Agency.
Proven experience managing high-budget advertising campaigns.
Strong expertise in:
Meta Ads
Google Ads
TikTok Ads
Strong understanding of:
Marketing Funnels
Conversion Optimization (CRO)
Audience Segmentation
Attribution Models
Tracking & Analytics
Experience with GA4, GTM, Meta Pixel, Conversion API, and reporting tools.
Excellent analytical and problem-solving skills.
Strong communication and presentation abilities.
Ability to manage multiple accounts simultaneously.