Job Summary:

We are seeking a highly analytical and creative Marketing Strategist to develop, implement, and manage strategic marketing plans that align with business objectives and drive growth. The ideal candidate is a data-driven thinker with a deep understanding of market trends, audience segmentation, content positioning, and performance analysis.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies across digital and traditional channels to achieve brand and revenue goals
• Conduct market research to identify trends, customer insights, and competitor activity
• Define target audiences and craft personalized marketing plans to increase engagement and conversions
• Collaborate with creative, content, digital, and performance teams to bring campaigns to life
• Analyze campaign performance using analytics tools (e.g., Google Analytics, HubSpot, Meta Ads Manager), report on KPIs, and optimize based on insights
• Develop customer journey maps and funnel strategies to enhance user experience and lead generation
• Work with product and sales teams to ensure marketing alignment with product launches and business objectives
• Manage marketing budgets and allocate resources across campaigns effectively
• Present strategy and results to senior management and stakeholders