The Marketing Specialist is responsible for planning, executing, and monitoring marketing activities to enhance brand visibility, drive engagement, and support business growth. The role focuses on managing digital presence, producing high-quality content, coordinating campaigns, and collaborating with internal and external stakeholders.

Key responsibilities include:

• Develop and execute monthly marketing plans aligned with business objectives.
• Manage and grow social media platforms by increasing followers, engagement, and inquiries.
• Create and oversee the production of marketing content, including videos, reels, articles, and promotional materials.
• Ensure all content meets brand guidelines and maintains high-quality standards.
• Coordinate with partners and influencers to produce collaborative content and campaigns.
• Plan and support marketing events, workshops, and activations, ensuring quality execution within budget.
• Prepare and deliver marketing materials (brochures, company profile, and presentations) to support sales teams.
• Monitor campaign performance and analyze key metrics such as reach, engagement, and conversion.
• Track competitor activities and market trends to identify opportunities.
• Provide regular marketing performance reports to management.
• Ensure timely responses to customer inquiries and messages across platforms.