GenericCode is a fast-growing IT software company, also managing GC Marketplace – a dynamic platform that connects buyers and sellers of new and pre-owned products. We are looking for a creative and data-driven Digital Marketer to manage our social presence, create compelling content, and generate quality leads.

Key Responsibilities

• Social Media Management
  • Manage and grow company profiles on LinkedIn, Facebook, Instagram, and other platforms.
  • Plan and execute campaigns to increase brand awareness and engagement.
• Content Creation & Management
  • Write and publish engaging blog posts aligned with SEO best practices.
  • Design and manage content (posts, stories, reels, ads) for social media.
  • Collaborate with designers/AI tools to create graphics, videos, and marketing collateral.
• Lead Generation
  • Develop and run performance marketing campaigns (organic + paid).
  • Build lead funnels through ads, landing pages, and targeted campaigns.
  • Track, measure, and optimize campaigns to achieve lead targets.
• SEO & Analytics
  • Optimize website/blogs for keywords and ranking.
  • Monitor performance with tools like Google Analytics, Search Console, and Meta Business Suite.
  • Provide regular reports on growth, engagement, and ROI.
• Cross-Functional Collaboration
  • Work with product and sales teams to align campaigns with business goals.
  • Stay updated with digital trends and competitor strategies.
• On-Ground marketing
  • Plan and execute campaigns
  • Customer support and collect feedback