Job Title: Senior Marketing Specialist

About the Role

The Senior Marketing Specialist is responsible for planning, executing, and optimizing integrated marketing strategies that drive brand awareness, lead generation, and revenue growth. This role requires a strong strategic mindset, hands-on execution ability, and close collaboration with internal teams to ensure measurable business impact.

Key Responsibilities

1. Marketing Strategy & Planning

• Develop and implement comprehensive marketing strategies aligned with business and client objectives.

• Define marketing KPIs, customer journeys, and channel strategies (digital & offline).

• Conduct market research, competitor analysis, and audience segmentation.

2. Campaign Management

• Plan, execute, and optimize multi-channel marketing campaigns (digital, social media, email, content, paid ads, PR).

• Manage campaign timelines, budgets, and performance tracking.

• Ensure consistent messaging across all platforms.

3. Brand & Positioning

• Strengthen brand positioning, messaging frameworks, and value propositions.

• Ensure brand consistency across all marketing materials and touchpoints.

• Collaborate with creative teams on campaigns, content, and visuals.

4. Digital Marketing & Performance

• Oversee performance marketing initiatives including paid ads, SEO alignment, email marketing, and conversion optimization.

• Analyze marketing funnels, lead quality, CAC, ROI, and conversion rates.

• Work with data to continuously optimize marketing outcomes.

5. Content & Communication

• Guide content strategy across social media, websites, blogs, email campaigns, and presentations.

• Review and approve marketing content to ensure accuracy, tone, and alignment with strategy.

• Support thought leadership and storytelling initiatives.

6. Analytics & Reporting

• Monitor, analyze, and report on campaign and channel performance.

• Translate data into insights, recommendations, and action plans.

• Present marketing results to management and clients.

7. Cross-Functional Collaboration

• Work closely with sales, account management, design, SEO, and web teams.

• Support business development efforts, proposals, and pitch presentations.

• Mentor junior marketers and contribute to team development.

What We Offer

• Work on diverse regional and international accounts.

• High-impact role with strategic ownership.

• Career growth in a fast-growing company.

• Competitive compensation and performance-based incentives.