Key Responsibilities:

• Lead data-driven marketing and sales strategies based on customer behavior, lifecycle stage, and real-time performance insights.

• Design and execute integrated growth strategies that align marketing, sales, and operations toward revenue expansion.

• Build and manage high-impact marketing plans to accelerate overstock inventory turnover without brand dilution.

• Own sales growth strategy, including conversion rate optimization, average order value (AOV) enhancement, and customer retention.

• Analyze customer and product data to uncover actionable insights and translate them into scalable commercial strategies.

• Define, track, and optimize Key Performance Indicators (KPIs) across all sales and marketing channels.

• Lead, train, and mentor marketing and sales teams to operate with a performance-driven and ownership mindset.

• Oversee sales channels optimization to improve efficiency, reach, and profitability.

• Manage product performance and lifecycle in coordination with merchandising and operations teams.

• Lead influencer and partnership coordination, ensuring alignment with brand positioning and revenue goals.

• Deliver clear, accurate figures reporting and forecasting to executive leadership.

• Drive market expansion initiatives through data-backed decision-making and customer insight.

• Champion a customer-obsessed culture, ensuring long-term value creation over short-term wins.