1. Marketing Responsibilities

• Develops marketing strategies and campaigns

• Manages digital channels (social media, website, email)

• Oversees advertising and content creation

• Conducts market research and analyzes customer insights

• Plans product launches and promotional activities

• Tracks performance metrics (ROI, engagement, leads)

2. Public Relations Responsibilities

• Builds and maintains the company’s public image

• Writes press releases and media materials

• Manages media relationships and press inquiries

• Handles crisis communication

• Organizes events, interviews, and press conferences

• Ensures consistent brand messaging across all platforms