Scope of Work
Marketing Officer is responsible for developing and implementing integrated marketing strategies that support the company's business objectives, strengthen brand positioning, and drive business growth. The role oversees marketing activities across digital and traditional channels, conducts market research, manages content and campaigns, and supports business expansion, particularly within service-oriented industries and Gulf markets.
Main Responsibilities
- Develop and implement annual marketing plans aligned with the company's strategic objectives and growth targets.
- Lead market research activities to identify customer needs, industry trends, competitor activities, and emerging business opportunities.
- Analyze research findings and market insights to support strategic decision-making, service development, and future marketing initiatives.
- Develop and oversee content strategies across digital platforms, ensuring brand consistency, audience engagement, and effective communication.
- Plan, execute, and optimize marketing campaigns across multiple channels, including social media, digital advertising, email marketing, and other promotional platforms.
- Manage and monitor the company's social media presence, ensuring timely engagement and maintaining a professional brand image.
- Implement SEO, content marketing, and lead-generation initiatives to enhance online visibility, website performance, and customer acquisition.
- Monitor marketing performance indicators and prepare regular reports with insights, recommendations, and improvement plans.
- Coordinate with internal departments, external partners, and stakeholders to ensure marketing activities support business objectives and customer requirements.
- Support business development efforts through marketing initiatives, promotional activities, and market intelligence.