About the Role

We are seeking an experienced and creative Marketing Manager to lead Paymera’s marketing strategy and execution. The Marketing Manager will be responsible for building the company’s brand, driving awareness of digital payments, and supporting business growth through innovative campaigns, partnerships, and communication initiatives.

This is a key leadership role that combines strategic planning with hands-on execution, requiring strong knowledge of the Syrian market and the ability to position Paymera as the trusted leader in digital payments.

 

Key Responsibilities

• Develop and implement Paymera’s overall marketing strategy in alignment with business goals.
• Design and execute a clear communication strategy tailored to different stakeholders (banks, Central Bank, government agencies, consumers, and international schemes), ensuring that each audience understands Paymera’s value and role in the digital payments ecosystem.
• Build, position, and manage the Paymera brand to ensure strong visibility and credibility.
• Lead digital marketing campaigns, events, and PR activities to promote digital payments adoption.
• Collaborate with Sales, Business Development, and Product teams to support go-to-market strategies.
• Oversee content creation for social media, press releases, and marketing materials.
• Manage relationships with external agencies, media, and other stakeholders.
• Track and analyze marketing performance metrics, providing regular reports and recommendations.
• Stay updated on industry trends, competitor activity, and best practices in fintech marketing.