Core Purpose of The Job:  
To lead the e-payment marketing team and assist the e-payment head to promote a culture driven by team work, innovation, commitment to customer satisfaction and drive to deliver the e-payment’s commercial results.

Task Complexity:

*Contribute in setting the e-payment' yearly targets & develop the  strategy and yearly marketing plans

*Set goals and objectives for direct reports, monitor progress and maintain motivation

*Coach and mentor direct reports to ensure staff motivation is high

*Participate in designing the brand, tone of voice and user experience for all products and offers related to loyalty program, digital wallets and e-payments.

*Actively involved in enhancing the customer experience through various touch points with the aim to increase e-payment transactions and acquire new customers.

*Review and validate the e-payment product’s profitability and control business growth

*Set all E-Payments  programs’ communication strategy while ensuring a smooth internal & external communication.

*Research and analyze market trends, demographics, pricing schedule, competitor products to safeguard an avant-garde positioning and e-payment product offering.

*E-payment Market research and completion monitoring

*Define the e-payment content strategy on all web portals, apps and social media platforms

*Review and validate the product profitability and control the business growth

*Achieve e-payment annual revenue targets, customer acquisition, usage, churn and customer satisfaction targets.

*Handle the product development and management full process

*Forecast  annual performance and define Epayment's potential and marketing plan.

*Supervise the design of value propositions, products, services and promotions for the e-payment

*Manage initiatives to drive and generate demand within the market, working with sales force. 

*Set and optimize proper processes for e-payment’s related products’ lifecycle management.