- Follow the company’s objectives and marketing strategy.

- Define the objectives of any advertising campaign or promotion with GSM Products and services concerned parties.

- Participate in the execution of the advertising campaigns, policies, and external relations including website of the company.

- Supervise the execution/quality of ATL/BTL sales points support.

- Prepare advertising plans for launching new campaigns in coordination with advertising agencies.

- Work with marketing research team on pre and post test communication campaigns.

- Ensure achieving department’s key performance indicators.

- Prepare monthly reports about the carried activities in the section.

- Supervise the suppliers activities.

- Work to define the best channels of communication with Brand and media team.

- Explore the new communication channels that can improve MTN branding and image.