Job Summary:

We are seeking a highly experienced HubSpot CRM Professional with expert-level knowledge of HubSpot’s advanced features, automation, integrations, and analytics. This role is pivotal in leveraging HubSpot to optimize sales, marketing, and customer service processes while driving efficiency, data-driven decision-making, and seamless cross-functional collaboration.

The ideal candidate should go beyond basic CRM management and be proficient in advanced automation, custom API integrations, data modeling, AI-powered workflows, and HubSpot CMS customization.

Key Responsibilities:

Advanced HubSpot CRM Management & Optimization:

• Architect, customize, and maintain complex HubSpot CRM workflows to automate sales and marketing processes.
• Develop and manage custom properties, objects, and modules to tailor the CRM experience to business needs.
• Implement AI-powered automation, chatbots, and lead scoring models for more effective sales conversion.
• Ensure CRM data hygiene, deduplication, and segmentation for enhanced targeting and reporting.
• Troubleshoot and resolve complex CRM-related issues, working with HubSpot support and internal teams.

High-Level Sales & Marketing Automation:

• Develop sophisticated lead nurturing sequences with conditional logic, personalization tokens, and behavior tracking.
• Automate multi-channel workflows (email, SMS, WhatsApp, push notifications, etc.) using HubSpot and external integrations.
• Optimize ABM (Account-Based Marketing) strategies using advanced segmentation, scoring, and automation.
• Implement predictive lead scoring models using AI-driven insights.

Advanced Reporting, Analytics & Data Modeling:

• Build custom dashboards and performance analytics for leadership and cross-functional teams.
• Use HubSpot’s Attribution Reporting to analyze ROI across multiple touchpoints.
• Leverage revenue forecasting tools to improve pipeline accuracy and sales projections.
• Develop data-driven automation rules to improve customer retention and reduce churn.

HubSpot API & Integrations:

• Integrate HubSpot with enterprise tools (Salesforce, ERP, Business Intelligence platforms, payment gateways, etc.).
• Manage HubSpot API for custom workflows, third-party connections, and automation.
• Develop custom webhooks and middleware to sync HubSpot data with other business applications.
• Optimize CRM performance across omnichannel marketing platforms (Google Ads, LinkedIn, Facebook, etc.).

HubSpot CMS & Customization:

• Design and manage landing pages, forms, and email templates using HubSpot CMS and HubL scripting.
• Optimize dynamic content and smart CTAs based on customer segmentation and behavioral data.
• Implement multi-language support and localization features within HubSpot CMS.

Advanced User Training & Enablement:

• Conduct specialized training for teams on advanced HubSpot features and best practices.
• Develop SOPs (Standard Operating Procedures) for CRM management and optimization.
• Act as a H