The Role — What You Are Actually Here to Do

• Lead all paid advertising — Meta (Facebook/Instagram), Google (Search + Shopping + YouTube), TikTok, Snapchat (critical MENA channel), and programmatic — with direct
ownership of ROAS targets, CAC benchmarks
• Own organic and content marketing — Arabic-first content strategy, SEO architecture for 6+ country markets, seller success stories, community content
• Lead influencer and creator partnerships — MENA creator ecosystem is distinct from Western models; this means Arabic micro-creators, regional lifestyle influencers, and commerce-adjacent content rather than lifestyle-only
• Build the seller acquisition marketing engine 
• Design and execute the platform's in-app advertising product go-to-market 
• Build and lead a regional marketing team 
• Own marketing analytics end-to-end 
• Collaborate directly with Product and Engineering on growth loops — referral mechanics, digital currency reward system, gamification engagement, community growth, and the conversion architecture of the checkout and onboarding flows