Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative

Prepare and manage monthly, quarterly and annual budgets for the Marketing department

Set, monitor and report on team goals

Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

Identify opportunities to reach new market segments and expand market share

Craft quarterly and annual hiring plans

Monitor competition (acquisitions, pricing changes and new products and features)

Coordinate sales and marketing efforts to boost brand awareness

Participate in the quarterly and annual planning of company objectives