Job Description:

1. Working on strategy and implementing actions to improve conversion rates through testing new channels as well as running experiments to improve current channels.
2. Utilize quantitative-based decision making to improve our marketing strategy.
3. Prioritize initiatives based on highest return on investment.
4. Combine creativity and storytelling to engage audiences across different segments.
5. Increase sales of existing products or services on existing markets, and thus increase our market share.
6. Work cross functionally to drive innovative marketing programs that are demonstrably impactful to the business, that drive sales, develop the category, usage and satisfaction.
7. Optimizing not only activation touchpoints but also retention (emails or push notifications) and revenue (pricing).
8. Ongoingly analyzing the customer lifecycle to continuously improve on the conversion rates at each step of the journey.
9. Find and address issues in the marketing funnel to prevent and reduce churned customer.
10. Design and execute multi-channel Digital Marketing campaigns for user and partners acquisition purposes.
11. Stay on top of the latest trends and emergent issues in our industry (business model changes, new tools, products, and features).
12. Compile performance reports to brief executive leadership on marketing initiatives and provide recommendations on improvement strategies.