•    Study design briefs and determine requirements
•    Conceptualize visuals based on requirements
•    Ability to follow guidelines and design related graphics
•    Ensure final graphics and layouts are visually appealing and on-brand
•    Keeping up to date with design and software trends
•    An understanding of the latest trends and their role within a commercial environment
•    Developing concepts, graphics and layouts including making decisions about fonts, images, readability and readers' needs