- Create visual text and imagery concepts by hand or computer software to communicate ideas that inspire, inform, or captivate consumers.

- Develop the overall layout and production design for advertisements, brochures, magazines, corporate reports, etc.

- Design (or create) graphics to meet specific commercial or promotional needs, such as packaging, displays, logos, or imagery for print and digital uses, including banner ads, social media posts, website graphics, magazine advertorials, etc.

- Use a variety of mediums to achieve artistic or decorative effects and often select the type, font, size, color, and line length of headlines, headings, and text.

- Decide how images and text work together in a specific layout.

- Collaborate closely with Copywriters.

- Transform statistical data into visual graphics and diagrams, often creating infographics, which can make complex ideas more accessible.