Develop and drive the overall brand strategy to improve gross margins, in coordination with Finance and Accounting

Manage and optimize margins, supplier costs, and payment terms

Build and develop strong supplier relationships, including negotiations and long-term partnerships focused on mutual growth

Develop clear brand-level plans (Brand Plans) covering sales, margins, promotions, and inventory

Track and adjust brand plans based on performance and results

Ensure effective stock management (availability, minimizing stockouts and excess inventory)

Analyze brand performance (including sell-through, margins, returns, and growth) and take action accordingly

Decide which brands to add or remove from the portfolio

Lead offers, promotions, and commercial activities with the team

Coordinate with Brand Marketing while maintaining clear separation between commercial and marketing functions

Align stock and offers with planned marketing campaigns

Coordinate with other departments to support visibility and decision-making