We are seeking a data-driven and creative Digital Marketing Specialist to drive online traffic, increase brand awareness, and grow our user base through strategic use of digital channels. This role involves managing paid advertising campaigns, SEO, email marketing, and content creation that aligns with our mission of helping users build effective websites.

• Digital Advertising:

  • Plan, execute, and optimize paid ad campaigns across Google Ads, Meta (Facebook/Instagram), and other platforms such as TikTok or LinkedIn (for B2B efforts).

  • Monitor budgets and ROI for all paid campaigns.

  • A/B test ad creatives and targeting strategies to improve performance.

• SEO Management:

  • Implement on-page and off-page SEO strategies to increase organic traffic.

  • Conduct keyword research and optimize website content accordingly.

  • Monitor SEO performance using tools like Google Search Console and SEMrush/Ahrefs.

• Email Marketing:

  • Design and manage email campaigns to engage, retain, and convert users.

  • Segment lists and personalize content to improve open and click-through rates.

  • Analyze email performance metrics and optimize accordingly.

• Content Creation:

  • Create high-quality content including blog posts, user guides, and short-form videos around website building and related topics.

  • Collaborate with design and development teams for content alignment with brand and user needs.

• Performance Tracking:

  • Track and report on key performance indicators (KPIs) across all digital campaigns.

  • Analyze user behavior and funnel performance using tools like Google Analytics, Hotjar, etc.

  • Recommend actionable insights for continuous improvement.

  • Help with other tasks if needed: