Job Summary:
We are seeking a performance-driven Digital Marketing Specialist with strong expertise in lead generation, conversion optimization, and ROI-focused campaigns. The ideal candidate will be responsible for driving qualified leads, improving conversion rates, and maximizing return on
advertising spend for our training programs.

Key Responsibilities:
• Develop and execute lead generation strategies across paid digital channels.
• Manage and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads).
• Monitor and improve Cost per Lead (CPL) and Return on Ad Spend (ROAS).
• Optimize landing pages and funnels to increase conversion rates.
• Analyze campaign data and generate actionable performance reports.
• Implement A/B testing strategies to improve campaign effectiveness.
• Collaborate with content and design teams to produce high-converting creatives.
• Build audience targeting strategies and retargeting campaigns.
• Track and improve lead quality and enrollment conversion rates.