Key Duties and Responsibilities:

• Create and manage engaging content for social media and email campaigns.
• Optimize content and websites for SEO to improve visibility.
• Manage and analyze social media accounts and performance metrics.
• Design and execute email marketing campaigns.
• Track and analyze website traffic and campaign performance using analytics tools.
• Conduct keyword research and manage SEO/SEM strategies, including PPC campaigns.
• Perform market research and competitor analysis to identify opportunities.
• Collaborate with influencers and affiliates to promote the brand.
• Ensure consistent brand messaging and manage online reputation.
• Plan and optimize paid advertising campaigns on platforms like Facebook and Google.
• Oversee website updates and improve user experience.
• Monitor online mentions and address negative feedback or crises.
• Manage campaign budgets and ensure cost-effective results.
• Use CRM tools to analyze customer data and personalize marketing efforts.