About the Role

We are looking for a highly skilled Content Writer (English & Arabic) to create high-impact content that drives organic website growth, lead generation, and brand positioning.

This role goes beyond writing, you will be responsible for creating SEO-driven, conversion-focused content across multiple formats, including blogs, website pages, ads, videos, marketing assets, and paid campaigns.

The ideal candidate understands search intent, AI-driven content trends (Google AI Overview, LLMs), and can translate complex IoT concepts into clear, engaging, and actionable content.

Key Responsibilities

SEO & Blog Writing

• Research, plan, and write SEO-optimized blog articles in English and Arabic targeting high-intent keywords
• Conduct keyword research and map content to search intent (informational, commercial, transactional)
• Optimize content for Google rankings, AI Overview, and LLM discoverability
• Collaborate with marketing, tech team and design team to create content calendars and ensure consistency in tone and messaging.

• Stay updated with Google algorithm changes, SEO trends, AI search evolution, and content marketing best practices.

Marketing & Copywriting

• Write high-converting website content (landing pages, product pages, solution pages) in English and Arabic
• Create performance-driven ad copy for Google Ads, LinkedIn, and Meta
• Develop and execute A/B testing initiatives to refine messaging and improve content performance.
• Develop social media content tailored for different platforms and audiences.
• Create email newsletters, video scripts, and other promotional content that drive engagement and conversions.
• Collaborate with product managers, engineers, and designers to ensure accurate and cohesive messaging.

Brand & Creative Support

• Ensure that all content reflects the brand’s voice, tone, and positioning.
• Develop B2B content, (blogs, whitepapers, case studies, catalog, brochures and email campaigns)
• Create B2C content to support consumer-focused marketing initiatives, maintaining brand consistency.
•  Write video scripts for product explainers, tutorials, and promotional campaigns.
• Simplify complex IoT concepts into clear, engaging, and actionable content for diverse audiences.
• Adapt English content into fluent and natural Arabic (and vice versa), maintaining cultural and linguistic accuracy.
• Work closely with the design, product and marketing teams to align visuals and text for campaigns and posts.