Key Responsibilities:

• Content Ideation & Creative Strategy
• Develop innovative content ideas for campaigns, social media, and digital platforms
• Translate marketing and sales objectives into clear, actionable content concepts
• Create multiple content angles for the same product (value-driven, emotional, tactical) 2. Copywriting
• Write high-quality social media captions
• Develop video scripts (Reels, ads, short-form content)
• Create strong headlines and hooks
• Write website and landing page content when required
• Ensure consistency in tone of voice and brand messaging 3. Content Planning & Editorial Oversight
• Build and manage monthly content calendars
• Prepare clear and structured briefs for design and production teams
• Review and refine content before publication to ensure quality and alignment 4. Business-Driven Content Development
• Ensure every piece of content serves a defined objective (awareness, engagement, lead generation, or sales)
• Support campaign messaging and promotional content strategies 5. Performance Review & Optimization
• Analyze content performance in collaboration with the marketing team
• Provide actionable recommendations to improve messaging and effectiveness
• Continuously refine content approaches based on data and insights