• Generate creative ideas for social media posts and brand activations.
• Contribute to brainstorming sessions with CPM.
• Suggest storytelling approaches that match each client’s brand identity.

• Draft copy for posts, captions, video scripts.
• Propose visual ideas to be developed by Graphics, Production, or Post Production teams.
• Adapt content style to fit the industry and target audience of each client.

• Align deliverables with executional plans set by CPC.
• Report directly to CPM and adjust ideas based on feedback.

• Ensure content meets client brand guidelines and agency quality standards (PDA Vision).
• Maintain consistency in messaging across all platforms.