Review and update route-to-market and market coverage assessments.

Analyze outlet coverage, route efficiency, visit frequency, and geo-tracking accuracy, identifying gaps.

Evaluate route productivity and white spots by territory and channel.

Coordinate with field and market scan teams to ensure data accuracy.

Recommend improvements to routing, coverage models, and execution discipline.

Track and analyze sales KPIs by sales rep, territory, channel, and product.

Identify drivers of underperformance and suggest improvement actions.

Assess effectiveness of promotions, trade activities, and in-market initiatives.

Develop and maintain performance dashboards and prepare regular reports for management with actionable insights.

Ensure data accuracy, validation, and consistency across all reports, supporting automation where possible using Excel, BI tools, or analytics platforms.

Conduct basic market and competitor analysis, monitoring changes in distribution and channel development.

Support business development initiatives with data-driven insights.